RESEARCH & PUBLICATIONS
My academic journey in marketing, from business and marketing studies to doctoral research.
Alongside my professional work, I continue to explore marketing through academic research, with a particular interest in branding, communication, consumer behaviour and the role of marketing in business and society.
ACADEMIC BACKGROUND
2020 — 2023
Bachelor’s Degree in Business Economics
Marketing and Management
Singidunum University
Completed in 2023.
2023 — 2024
2025 — PRESENT
Doctoral Studies
Modern Business Decision-Making — Marketing
Singidunum University
Currently pursuing doctoral studies with a focus on marketing, branding, communication and consumer behaviour.
SELECTED RESEARCH & PUBLICATIONS
2024
The Role of Social Media in Shaping Masstige Marketing Strategies
Research exploring the role of social media in the development and communication of masstige marketing strategies.
2026
The Role of Marketing in Technology Transfer: From Research to Commercialisation
Research examining the role of marketing in connecting research and innovation with commercialisation and market adoption.